The Strategic Sidekick You Didn’t Know You Needed

I didn’t set out to build a business that looked like everyone else’s.. and I don’t think you did either.

After stepping away from corporate life to raise my three amazing children, I made a decision: I wasn’t going back. Instead, I chose to build something aligned with my life, values, and vision. Now I help other founders do the same.

For the past 5+ years, I’ve worked behind the scenes as a strategic partner to brilliant, visionary founders who are overflowing with ideas, but short on time, capacity, or clarity to execute them all.

They don’t need someone to do everything. They need someone who can help them focus on what matters, move it forward, and grow without burning out.

That’s where I come in.

I bring the clarity, structure, and momentum that turns big visions into meaningful results, so you can stop spinning your wheels and start moving what matters.

You’re not just building a business. You’re building a better way to work, lead, and live.

Let’s make sure you don’t burn out before you get there.

I’m ready when you are.

Joey Madru, Founder

The advantage of working with me = access strategic support precisely when and how you need it.

Testimonials

  • I had a fantastic experience working with Joey to complete my business's website overhaul. It was amazing to collaborate with someone who not only understood my vision for the site but who also celebrates the work I do. The final design is beautiful and functional, including SEO. She's also been available for support and worked closely with me along the way. I would highly recommend her work, as she's also just an amazing person! Thank you, Joey!

    -Corinne Westing, Founder & CEO

    Birthroots Community Midwifery

  • "If you're spinning your wheels trying to keep up or have hit a plateau in your business growth, you can count on Joey to help take your business to the next level."

    -April Brabender, Co-Founder,

    Brabender Creative

  • "Joey is strategic in her approach to marketing, she excels at coordinating client communication, she tracks data and provides insight into growth opportunities.."

    -Ann Konkoly, MBA, MSN, APRN-CNM, FACNM

    Founder & CEO, Kultivate Women’s Health

  • i LOVE my website!! Joey is amazing. So good with words!! I don't know how she put into words exactly what I envision our practice giving to patients.

    -Kori Kirkhope, APRN-CNP

    Atlas Health + Wellness

  • "Working with Joey has been a game-changer for my business. She totally nailed my website. I was amazed by the results.. and the fact that I didn't have to lift a finger throughout the entire process!"

    -Kate Surridge, Owner & Instructor,

    Dove Mountain Pilates

  • “Joey has a gift for taking variant and vague ideas and turning them into beautiful and coherent marketing gold!”

    -Crystal Bates Morey, CEO

    Crystal Morey Coaching

  • I’ve been consistently impressed by Joey's expertise and dedication. Her impact on my business has been profound. Joey has helped me attract new patients and maintain strong relationships with them through a combination of effective CRM strategies and beautiful email sequences. She’s also created eye-catching landing pages and PDFs that perfectly align with my brand, all with a level of polish and consistency that would have taken me hours and hours to achieve on my own. I can’t recommend Joey highly enough to anyone looking for a skilled and supportive business partner who truly understands the needs of women-led businesses.

    -Kristen Stehle, Founder & CEO

    Hormonal Harmony